Booked-Out Marketing for Spray Tan Artists
TAKE A SECOND TO IMAGINE..
having a fully booked schedule, a loyal client base, and a business that practically markets itself—without the guesswork!
The Ultimate Spray Tan Marketing Guide is your shortcut to making that dream a reality.
i got you, sis
A full breakdown of what’s covered inside the guide:
Section 1: Nail Your Brand & Messaging (so clients pick you fast)
Pin down your Unique Selling Point (with easy examples so you’re not staring at a blank page).
Tell a brand story that actually connects instead of sounding cookie-cutter.
Write messaging that sells without feeling salesy (hello, benefits > features).
Know what to highlight: client transformations, expectations, and those glowing testimonials.
Create a brand identity that feels so you (name, logo, colors, tone, the whole package).
Section 2: Social Media That Actually Sells
Instagram & Facebook strategies that don’t require you to post 24/7.
DM scripts + booking incentives (so you’re not awkwardly sliding into DMs).
How to use local Facebook groups for free marketing gold.
Engagement-driven posts and before/afters that make clients hit “book now.”
Section 3: Paid Advertising (if you’re ready to spend a little for a lot more)
Platforms: Facebook, Instagram, TikTok, Google, Pinterest — where your clients are scrolling.
How to write ads that actually get clicked (eye-catching visuals + scroll-stopping words).
Targeting strategies that don’t waste your budget (location, lookalikes, retargeting, etc.).
Budgeting + A/B testing simplified so you’re not throwing money into the void.
Turning clicks into bookings (think: discount offers, booking page magic, Messenger ads).
Follow-up strategies to keep clients coming back for more.
Section 4: Influencer Marketing (without needing a Kardashian budget)
How to find the right local influencers.
Why engagement matters way more than follower count.
The beauty of micro-influencers (spoiler: they actually work).
Pitching collabs without sounding desperate.
Creating win-win partnerships that benefit both of you.
Section 5: Community, Partnerships & PR (aka free press + more eyeballs on you)
Partnering with local businesses and groups to double your reach.
Charitable collaborations that make you feel good and get exposure.
Building credibility through media features and events (don’t worry, I’ll show you how).
Section 6: Client Retention Strategies (aka how to keep ‘em coming back for more)
Loyalty programs that actually get used (not forgotten punch cards).
Referral perks that turn happy clients into your personal hype squad.
Sell the experience — because people don’t just book tans, they book how you make them feel.
Stay top-of-mind without being annoying (visibility that feels natural + consistent).
Your Final Action Steps (because we’re not leaving you hanging)
A plug-and-play 14-Day Quickstart Plan that gives you a step-by-step path — no guessing, no overwhelm.
End result? A polished brand, a social media presence that books clients, local buzz that gets people talking, and growth systems you can rinse and repeat.
Basically, you’ll go from “where do I even start?” to “look at me, I’m fully booked” in just two weeks.
This Guide Will Help You:
✅ Attract Dream Clients Who Rave About You
No more chasing down flaky people. Picture a waitlist of clients who can’t wait to tan with you and tell everyone they know about how amazing you are.
✅ Turn Followers into Paying Clients
Finally know how to show up online in a way that gets you booked out — not just collecting likes and views that don’t pay the bills.
✅ Fill Your Calendar Without Feeling Salesy
Easy DM + text scripts that actually work and still sound like you (bye-bye awkward sales convos, hello fully booked schedule).
✅ Charge What You Deserve (Without the Guilt)
No more second-guessing your prices. These strategies help clients happily say yes so you feel confident raising your rates.
Who is this for
Spray tan newbies + seasoned pros
Whether you’re just starting out or have years under your belt, this guide helps you attract more clients and boost profits.
Sunless business owners who feel stuck on marketing
If social media stresses you out and marketing feels confusing, this breaks it down step-by-step.
Mobile + studio spray tan artists ready to be fully booked
No matter where you’re spraying — at home, in a studio, or on the go — you’ll learn strategies that fill your calendar.
Just a heads-up! This is a digital guide, and you'll get instant access right after purchase. No physical copy will be mailed. 😊
$39
Hire a marketer?
$500–$2,000/month (ouch).
DIY from scratch?
10–20+ hours a week (who has time for that?).
This guide?
Done-for-you assets + a plug-and-play plan you can run in under an hour a day
👉 And here’s the kicker:
one new client pays for this guide (and then some).
14-Day Quickstart Plan
(Finish the guide in just 2 weeks — no overthinking, no procrastinating)
Instead of letting this sit in your downloads folder (👀 guilty), you’ll get daily 30–60 minute action steps that walk you through the guide and actually get your marketing live.
By Day 14, you’ll have:
✅ A clear USP + a short brand story shining on your IG and website
✅ A bio that books + a simple posting rhythm you can actually keep up with
✅ DM + text replies that flip “How much?” into “When can you fit me in?”
✅ A referral/loyalty offer up and running + one local collab in motion
✅ Crystal-clear pricing + one package/membership offer locked in
✅ One test ad running + one micro-influencer post scheduled
👉 In other words, you’ll go from “kinda winging it” to “look at me, I’ve got a real marketing system” in just 2 weeks.
Did I mention the icing on the cake?
Accountability group
Think of this as your built-in cheer squad.
This private group is where we share what we’ve tried, what worked (or flopped), and keep each other on track while using the Marketing Guide. It’s all about celebrating wins, swapping ideas, and holding each other accountable so no one’s just collecting info without actually putting it to work.
faq
Is this just for new artists?
Nope! This guide works whether you’re brand new or have been tanning for years. Beginners get a clear roadmap, and seasoned pros get fresh strategies to finally nail their marketing without wasting hours.
What if I don’t have time?
That’s exactly why I built the 14-Day Quickstart. All you need is 30–60 minutes a day, and in two weeks you’ll have a polished brand, a booking system, and a marketing plan you can keep running in under an hour a week.
Will this actually help me get clients?
Yes — but only if you use it 😉. The strategies inside are the same ones I’ve used (and taught others) to fill calendars, raise prices with confidence, and keep clients coming back.
I’m terrible at social media… will this still work?
Absolutely. You don’t need to be an influencer or post 10 times a day. The guide gives you done-for-you scripts, posting ideas, and easy strategies that actually convert followers into paying clients.
What if I’m not techy at all?
No worries — this isn’t a “figure it out yourself” kind of thing. The assets, captions, and scripts are already built for you. Just plug them in and go.
Do I need a big budget to make this work?
Nope! Most of the strategies inside are low-cost (or totally free). You’ll learn how to market smart, not expensive — so you can start seeing results without dropping hundreds on ads or fancy tools.
From Me to You 💛
Hey friend,
I created this guide because I know exactly what it feels like to be sitting there thinking, “How do I actually get more clients in the door?” When I first started my spray tan business, I was amazing at the actual tans — but marketing? Total guessing game. I wasted time trying random posts, awkwardly sliding into DMs, and hoping referrals would just magically show up.
The truth? Once I figured out simple, repeatable marketing strategies (the exact ones I packed into this guide), everything changed. My calendar filled up, clients started coming back on repeat, and I finally had the freedom to breathe instead of stressing over where my next booking was coming from.
That’s why I made this guide for you — so you don’t have to waste months (or years) trying to figure it out the hard way. You’ll have everything you need to book more clients and grow your biz in a way that feels natural, doable, and fun.
You deserve to feel confident in your business, not overwhelmed by it. And this guide is here to get you there. ✨
The glo ceo exists to serve as the ultimate resource hub. We strive to provide comprehensive support, cutting-edge information, and a thriving community to foster success and innovation in the sunless tanning industry. Through shared knowledge, top-tier products, and a collaborative platform, we aim to elevate businesses and individuals, ensuring they achieve their fullest potential in the world of spray tanning.